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The Next Google? | ClickBank Blog

Posted by: Bob Dunlap, Director of Marketing

If you are an internet marketer, I’m sure you are watching the
merger (takeover?) talks between Microsoft and Yahoo with the same
level of interest that we are.

We don’t have a dog in that fight, but it still has far-reaching
implications for our industry. A lot of successful affiliates are
successful because they’ve figured Google out - among other things.
Google is a verb for a reason. They are the 800lb gorilla. But what if
the merger goes through?

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If there is a merger, Google won’t be displaced overnight. Recent market research
shows that Microsoft and Yahoo would still have a long way to go in
trying to dethrone Google. Maybe the combined search engines wouldn’t
have an impact on the search marketing industry at all, in the short
term. Combining the number two and three search sites together, though,
might change some of the rules of the game, bring a new twist to the
paid search marketplace, and make Google sweat a little. Who knows how
that would impact searches - or pricing for keywords?

Even if this merger doesn’t end up happening or takes a different
form than the original takeover plan, it’s an important reminder that
the online world is never stable. Just when we think we have it
mastered, a new player comes along that changes the rules, like Google
did for search, YouTube did for online video and MySpace did for what
we now call social media.

The rules that have applied to our brick and mortar friends for
years apply to the online marketplace as well - the people that stay in
business the longest are the ones that quickly adapt to changes in the
marketplace. That’s why we’re always innovating at ClickBank, and we’ve
seen that the most successful affiliates are always ready to innovate,
too.

Would a Microsoft-Yahoo merger change the way you operate as an affiliate? If so, tell us how by leaving a comment.